Entertainment Legal News

Mayor Bloomberg And Mpaa Unveil Anti-Video Piracy Campaign

Mayor Michael R. Bloomberg today unveiled a public awareness campaign featuring a series of print and broadcast advertisements designed to combat the creation, distribution, and sale of illegally recorded films in New York City. Featuring PSAs to run on TV and in movie theaters and several bus shelters advertisements, the campaign sends the message that movie piracy harms our economy, kills jobs and impacts all New Yorkers. The Mayor also signed legislation that strengthens the penalty for illegally videotaping a film from a violation to a misdemeanor with increased jail time. The campaign and bill signing follow the October 2006 announcement of the City's three-pronged approach to combating piracy: tougher legislation, stepped-up enforcement and increased public awareness. The Mayor was joined by Police Commissioner Ray Kelly, Criminal Justice Coordinator John Feinblatt, Film, Theatre & Broadcasting Commissioner Katherine Oliver, Councilman David Yassky, MPAA Vice President and Director of U.S. Anti-Piracy Operations Mike Robinson, Tribeca Film Festival founder Jane Rosenthal, and Director Jay Roach at the announcement and bill signing at City Hall. Read more at nyc.gov.

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	Did You Know?
	The title of Option is a defined factor When a creative entity, such as producer, artist, or studio, discovers a property and evaluates the rights status, they will, in most cases, attempt to negotiate an 'option' for the rights. An option is the right to acquire ownership of an intellectual property for a pre-determined amount of time. Size of the option payment often determines length of the agreement as well as how many forms of the rights will be included in the deal. While most option payments are subject to negotiation, script deals often work out to an even percentage of the purchase price.