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August 24, 2010
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Verizon Wireless Rocks Mobile Music as Chocolate by LG Makes Its American Debut

BASKING RIDGE, NJ and SAN DIEGO, CA — Verizon Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) are bringing the hottest mobile device to the U.S. with the debut of Chocolate by LG. Available exclusively through Verizon Wireless, Chocolate is the ultimate mobile phone, loaded with hot features, such as V CAST, V CAST Music, and fabulous tools like VZ NavigatorSM, all packaged within a smooth slider design.

Chocolate by LG is a work of art – both in looks and features – with its sleek, ultra-thin minimalist style and silky-smooth slide design, users will be lured in by Chocolate’s glowing red touch sensitive keypad. V CAST Music customers can browse, preview, download and play high-quality digital music from their phones over Verizon Wireless’ broadband network or in the Verizon Wireless V CAST Music online store. With more than 1.3 million songs to choose from, Verizon Wireless customers can download the songs they love most, accessing their music collection anywhere they go.

“In a world where quality wireless service is a table-stake, Chocolate sets a new standard for wireless handsets,” said John Stratton, Verizon Wireless vice president and chief marketing officer. “This is a lifestyle device that reflects the discerning taste of a customer who relies upon the Verizon Wireless network to stay connected, but wants a device that speaks to the innovation and personalization that can be achieved with music.”

In addition to its advanced multimedia capabilities and chic styling, Verizon Wireless has included the features customers have come to expect including V CAST Video and 3D Games, a 1.3 mega pixel camera, Bluetooth® capabilities, a microSDTM memory expansion slot that supports the newest SanDisk 2GB cards and access to VZ Navigator and turn-by-turn navigation with audible voice directions to most addresses in the U.S.

“We agree, Chocolate by LG is this year’s must-have mobile device,” said Mr. Juno Cho, president of LG Electronics MobileComm U.S.A, Inc. “With sophisticated American users in mind, this is the next generation of the Chocolate design for the U.S. Verizon Wireless’ features and functionalities, such as V CAST and V CAST Music, make Chocolate the ultimate entertainment and communication device.” Read more at vzw.com

 

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Did You Know?    
 
 
The title of Option is a defined factor
When a creative entity, such as producer, artist, or studio, discovers a property and evaluates the rights status, they will, in most cases, attempt to negotiate an 'option' for the rights. An option is the right to acquire ownership of an intellectual property for a pre-determined amount of time. Size of the option payment often determines length of the agreement as well as how many forms of the rights will be included in the deal. While most option payments are subject to negotiation, script deals often work out to an even percentage of the purchase price.

 


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Entertainment Lawyers.com Terms

 


Today's Terms

Media Plan or Media Buy Plan

Definition:
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.

Saturation Campaign

Definition:
Variation Margin: Payment made on a daily or intraday basis by a clearing member to the clearing organization based on adverse price movement in positions carried by the clearing member, calculated separately for customer and proprietary positions.

Billboard

Definition:
A common name for outdoor signs located along streets and highways in either paper or vinyl.

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Entertainment Law Hot Topics

 
Topics Related to Entertainment Law:

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